Music in trailers has the tricky task of adding to the trailer without distracting (this also applies to the film itself, obviously, but I’m not talking about that). The music should help get you excited about the film, but not be the only thing you remember, but still be somewhat memorable. It’s tricky.
For me my most memorable trailers (again, just trailers, not the film themselves) are the ones where I can easily recall the music to place the images alongside. When a lyric or beat in the music conjures the image from the trailer. The most memorable of late for me have been the first Gone Girl trailer using “She” and the first Fifty Shades of Grey trailer. [I know, I know, who praises Fifty Shades of Grey? I’m just saying the trailer was well edited. Beyonce’s remix of “Crazy In Love” is perfection, and the editing is equally perfect. But the second trailer was beyond awful, so there’s that. (Whereas the second Gone Girl trailer was just as great.)]
Equally so, the first trailer of Unbroken had me rewatching and rewatching because of the music. It was so in sync with the story, and comes off flawless. Then the second trailer came out. I remember exactly where I was when I watched it because I was so disappointment. Watching it is like listening to chaos. The music doesn’t match and is so jumpy and makes it difficult to follow the visuals. I read one reviewer who wrote, “Why is this trailer trying so hard?” Why is it mixing Beast of the Southern Wild soundtrack with M83’s “Wait”? It was unnecessary and over the top, and I hope does not reflect how the overall film will turn out.
While some trailers remix popular songs, the trend I’m loving most lately is the remixing of children’s songs, and making them more mainstream, and yes, slightly creepy. Last Spring, Maleficent came out with a Lana Del Rey’s version of “Once Upon a Dream” and it is incredible. And most recently, Avengers 2: Age of Ultron used Pinoccio’s “I’ve Got No Strings” in it’s trailer. Which is brilliant.
Does anyone else love this use of children songs? Because I love it. I’m obsessed with the nostalgic and powerful uses they bring to the trailers. I hope more trailers continue in this trend.